Analytics

Instagram EMV Calculator

Calculate the Earned Media Value of your Instagram posts. EMV measures what your organic engagement would cost as paid advertising.

Post stats

Followers

Likes

Comments

Saves

Reach

Unique accounts that saw this post

Earned Media Value

₹8.2K

What this post would cost as paid ads

Engagement rate

3.38%

Total engagements

995

EMV breakdown

Likes800 × ₹2 each

₹1.6K

Comments45 × ₹20 each

₹900

Shares30 × ₹15 each

₹450

Saves120 × ₹10 each

₹1.2K

Reach8,000 × ₹0.50 each

₹4.0K

EMV uses industry-standard rates. Comments and saves carry higher value as they signal stronger intent than passive likes.