Analytics

Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate instantly. Understand how well your content is performing.

Your post stats

Likes

Comments

Followers

Engagement Rate

12.80%

Excellent

Industry benchmarks

6%+Excellent

3% – 6%Good

1% – 3%Average

< 1%Below Average

Formula used

(Likes + Comments) ÷ Followers × 100

Boost engagement with QuickDM automation →